CougsFirst! and Believe in Me: Fostering a Partnership for a Better Tomorrow

Unlocking the Power of Collaboration

In today’s world, collaboration and support between organizations are essential in driving positive change and making a meaningful impact in the lives of those who need it most. In this blog, we highlight a remarkable partnership that has flourished over the years. CougsFirst! and Believe in Me share a common goal of making a difference, and their enduring relationship exemplifies the power of unity and shared vision.

CougsFirst! – A Network of Support

CougsFirst! is not just a business network; it’s a community of Washington State University alumni and friends who believe in the strength of the Cougar family. With over 240,000 loyal alums spanning across the globe, CougsFirst! encourages its members to “Think CougsFirst!” when it comes to their products, services, and hiring practices. The idea is simple yet powerful – Cougs supporting Cougs in business endeavors.


This thriving community has been a significant pillar of support for various Cougar-owned and Cougar-led businesses. CougsFirst! connects businesses and fosters a network of loyal customers, clients, and partners, promoting growth and success within the Cougar family.

Believe in Me – Empowering Marginalized Youth

Believe in Me is a Cougar-led non-profit organization dedicated to empowering marginalized youth. Their mission is to provide these young individuals with a safe place to call home, a loving family, a sense of community, and opportunities to learn, build self-esteem, and have fun. Their work is rooted in the belief that every child, regardless of their background, deserves a chance to grow and develop into confident and successful individuals.

Diversity & Inclusion – A Common Value

Both CougsFirst! and Believe in Me share a commitment to diversity and inclusion. Believe in Me’s core mission centers around cultivating an inclusive space where every child can confidently explore their potential. They are devoted to creating a nurturing community that celebrates individuality and provides equal opportunities for all.

CougsFirst! exemplifies this commitment through their network, where every Cougar, regardless of their background or circumstance, is welcomed and encouraged to engage with the community. They have established a comprehensive Diversity, Equity, and Inclusion (DEI) policy, reinforcing their dedication to fostering an inclusive environment.

A Partnership for Change

CougsFirst! and Believe in Me have built a solid and enduring partnership beyond mere words of support. CougsFirst! has generously donated to Believe in Me multiple times and even sponsored their golf tournament earlier this year. These contributions have had a direct and positive impact on the youth empowerment programs that Believe in Me operates.


Recently, both organizations had the opportunity to connect at the CougsFirst! Spokane Show that took place on November 1st. This event provided a platform for networking, bringing together hundreds of Washington State University alums and friends. It was an excellent opportunity to meet fellow Cougs and other organizations led or owned by Cougs, further strengthening the bonds within the Cougar family.

The Future of CougsFirst! and Believe in Me

The partnership between CougsFirst! and Believe in Me is a shining example of how collaboration between organizations with shared values can create a ripple effect of positive change. Both organizations are united in their commitment to diversity, inclusion, and the belief that every individual, regardless of their background, deserves an opportunity to thrive.


As we reflect on this enduring partnership, it incites feelings of pride in being a Coug. The impact of this collaboration serves as a testament to the strength and compassion of the Cougar family. We look forward to witnessing the continued growth and success of CougsFirst! and Believe in Me as they work hand in hand to make the world a better place for marginalized youth. Together, they are a powerful force for positive change, and we can’t wait to see what the future holds for this dynamic duo.

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