From the Field to the Heart: Believe in Me and Learfield’s Inspiring Partnership

Believe in Me extends our heartfelt gratitude to Learfield for their unwavering support and enduring partnership. Our mission at Believe in Me is simple: to create a safe and nurturing environment where every child has the opportunity to thrive, learn, and grow. Our unwavering belief in the transformative potential of diversity, equity, and inclusion (DE&I) fuels our commitment to fostering a community that embraces individuality and ensures equal opportunities for all. In this spirit, we have joined forces with Learfield. They share these fundamental values, and together, our collaboration has made a substantial impact on the lives of marginalized youth.

Learfield’s Commitment to Diversity, Equity, and Inclusion

Learfield’s dedication to DE&I transcends rhetoric; it’s woven into the fabric of their corporate culture. As a prominent intercollegiate athletics media and technology services player, Learfield understands that DE&I must permeate every aspect of their business interactions and operations. This alignment with our values at Believe in Me is significant. Learfield actively reshapes its internal and external programs to cultivate a more diverse and inclusive company culture, which directly mirrors our mission to provide equal opportunities for every child. Furthermore, Learfield recognizes its influential role in shaping the industry’s focus on DE&I and supporting underrepresented communities, echoing our commitment to empowering marginalized youth.

Certified Supplier Program

Learfield’s Certified Supplier Program is a testament to their commitment to bolstering small, diverse-owned businesses. They acknowledge that these businesses are the lifeblood of the U.S. economy and the bedrock of vibrant and thriving communities. Their passion resonates deeply with Believe in Me’s ethos, as we believe that empowering youths, irrespective of their backgrounds, strengthens the foundation of our society. By actively seeking out and collaborating with qualified small and diverse-owned businesses, Learfield contributes significantly to economic growth and inclusivity, a mission closely aligned with our efforts to provide a nurturing environment for all children.

EDGE Academy

The EDGE Academy, previously known as the Learfield IMG College Minority Academy, is a pioneering initiative that has played a pivotal role in nurturing the growth and development of young women and men of color in the collegiate sports industry since its inception in 2014. This initiative reflects their commitment to providing opportunities for underrepresented individuals. In collaboration with MOAA, this program offers practical training and prospects, forging pathways for individuals from underrepresented backgrounds to excel in the collegiate sports sector, a mission that echoes our dedication to empowering marginalized youth.

Diversity Recruitment

Learfield goes beyond internal initiatives, dedicating itself to fostering a more diverse and inclusive workplace. They achieve this by creating awareness programs that shed light on job opportunities in collegiate sports nationwide, with a particular emphasis on underrepresented communities. This commitment to inclusivity mirrors our unwavering belief in equal opportunities for all children, regardless of their backgrounds or circumstances. Learfield’s efforts to highlight job opportunities within underrepresented communities resonate with our mission to provide a nurturing community and support system for marginalized youth.


Scoring Big: Our Game-Changing Partnership with Learfield

Our collaboration with Learfield has resulted to an inspiring partnership that harmonizes a fervor for collegiate sports with a profound commitment to making a meaningful difference in the lives of marginalized youth. The much-anticipated WSU vs. Stanford football game during WSU Family Weekend serves as a shining example of the transformative power of this partnership. For every ticket sold through our exclusive ticketing platform, Learfield has committed to donate $5 back to Believe in Me. Your attendance at the game directly translates into actively contributing to positive change in the lives of young individuals who face adversity.

Touchdown for Progress: Join Us in Making a Difference!

Believe in Me’s core purpose is to empower marginalized youth through mentorship, resources, and opportunities. With Learfield’s steadfast support, we can extend our reach and create an even more profound impact on the lives of these young individuals, enabling them to realize their boundless potential. We extend a warm invitation to join us in this remarkable event. The WSU vs. Stanford football game, set to take place on November 4th at GESA Field at Martin Stadium in Pullman, WA, promises thrilling football action and an opportunity to unite for a significant cause.


We encourage you to join us at our tailgate for a day filled with exhilarating football, unwavering team spirit, and the pure joy of supporting Believe in Me’s mission. Together, we can empower marginalized youth, provide them life-changing opportunities, and illuminate a path toward a brighter and more promising future.


Empowering Youth: Our Collective Commitment

As we continue our journey to empower marginalized youth and forge a more inclusive and equitable society, we recognize that partnerships like the one we share with Learfield are instrumental in bringing about transformative change. We eagerly anticipate a future filled with more opportunities for collaboration, fostering a profound difference in the lives of those who need it most. Thank you, Learfield, for your steadfast belief in our mission and for standing shoulder-to-shoulder with us as we embark on a brighter future for all. Together, we can create a lasting and meaningful impact. Go Cougs!

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